Hello! I’m Matt Benson. I’ve been practicing graphic design for over 20 years now, and have quite a bit of work accumulated. I’m hoping some of it can find a home here.

I’ve spent most of my career in the interactive space, ranging from UX strategy & planning, to visual design, UI, and digital asset production.

I’ve led teams on websites, mobile apps, smart TV apps, rebrands/brand refreshes, videos, and marketing campaigns.

I enjoy motorcycles, camping, fixing old stuff, and screen printing.

Currently located in Denver, Colorado.

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My passions:

—Creative team mentoring & leadership
—Creative collaboration
—Brands & logos
—Animation
—Grid systems
—Typography

I care deeply about my work, and am continuously honing craft and process.

I try to be empathetic to both clients and their audiences.

I ask nuanced questions, and don’t take things personally.

Collaboration seems to always be the path of most creative.

I value:

—Authenticity.

—Curiosity. An insatiable appetite for learning.

—Exceeding expectations. For clients and myself.

—Getting outside a comfort zone. At least sometimes.

—Empathy & relationship.

—Being the best versions of ourselves.

—Loyalty. To those around you. To yourself. To an idea.

—The details.

Capabilities

Strategy

  • —Brand positioning
  • —Competitive analysis
  • —Brand messaging & tone
  • —Creative strategy

Branding

  • —Brand identity & systems
  • —Brand collateral
  • —Event promotion
  • —Environmental graphics & signage

Digital

  • —UX & UI
  • —Product design
  • —Editorial & layout design
  • —Presentation deck design
  • —Website design
  • —Video & animation

I love screen printing! I find it’s productive time away from the computer screen, to think about color in a more physical way.

It’s also come to influence my process, and sometimes part of my deliverables, especially in brand work.