Convergence Point Media
Convergence Point Media needed an identity that reflected its unconventional approach to creative collaboration. We developed a bold, typography-driven visual system that challenged traditional compositions through oversized letterforms, unexpected arrangements, and a distinctive graphic language.
Built around a custom wordmark, the identity was designed to be expressive without sacrificing consistency, giving CPM a flexible foundation for everything from digital experiences and brand storytelling to print, motion, and marketing applications.
The custom wordmark became the foundation for a more expressive identity, with letterforms that could be enlarged, cropped, rotated, and rearranged across digital and physical applications. What began as a distinctive typographic signature evolved into a flexible visual language with its own recognizable personality.
Short animated brand statements explored how timing, fragmentation, and movement could give CPM’s typographic identity an added sense of rhythm and personality.
