CPM needed a full brand overhaul, and we started with proven discovery methods to hone in on how CPM wanted to tell their story to the world.
Then, we created distinctive brand systems that were implemented into the web design. Custom typography and motion graphics went hand in hand with concise editorial copywriting to bring their brand vision to life.
CPM needed a full brand overhaul, and we started with proven discovery methods to hone in on how CPM wanted to tell their story to the world.
Then, we created distinctive brand systems that were implemented into the web design. Custom typography and motion graphics went hand in hand with concise editorial copywriting to bring their brand vision to life.
Stills from the website
The branding is both legible and memorable, with enough of a visual hiccup to get the point across—you know what you’re doing. But you’re also not afraid to color outside of the lines sometimes. Like flipping part of your logomark upside down
